moltotechno-Online business is now a special concern for business people. One way to run this business is to use the Instagram platform.
Instagram is chosen by many businesses because it is fairly easy to operate and inexpensive. But sometimes there are some business people who have not been able to maximize it well. Even if it's maximized, Instagram can be a powerful weapon in the online business world.
Illustration : Instagram
For those of you who are doing business and want to maximize Intagram for business, you can follow the 8 tips below so that your online business is successful on Instagram.
1. Ensure good photo quality
Instagram's main contents are photos. You will find it difficult to attract prospective customers if the product photos you install on Instagram are less attractive. One thing that must be considered is the quality of shooting for your product.
No need to hesitate to spend a little capital to buy a capable camera or cellphone with a good camera to produce more quality Instagram photos. Also understand the basics of taking photos so that the products you sell are more tempting.
If you don't have time to do it all, you can allocate funds to hire professional photographers who specifically photograph the product.
2. Create content that invites interaction
Creativity in content creation is the main provision for competing on Instagram. Content that is interesting and inviting interaction from netizens needs you and the team to think about filling out your Instagram account.
The content can be in the form of things that are currently hits, funny videos related to the product, or simple guesses that invite netizens to comment or just give likes to your posts.
Not only do you have to always post about the products you sell, at least you can attract awareness from netizens first with interactive content and then slowly sell the products you offer.
3. Create a caption that makes buyers interested
Not only photos or videos to attract consumers, but also assisted with good caption writing so that people more clearly understand the meaning of the content you are posting.
Adjust the caption language to the target market of the product you are selling. If the target market is young people, certainly slang and present languages will be more interesting. Conversely, if the target market is upper class or parents, then polite and more elegant language becomes a matter that needs attention.
Learn copywriting techniques so that the captions you write can be more interesting and don't feel like you're selling. You can start by telling an experience or something that is happening then slowly offering a product that is certainly related to what you told before.
It is necessary to practice and observe how the interaction of netizens for what you write in the caption with this copywriting technique. Also write the hashtag that is related to the content and items that you sell so that it is easier for other people to search for the content that you make.
4. Create promos that are suitable for Instagram users
Who doesn't like promos? Everyone including consumers of your product likes promos. Allocate funds and time to make your product promos and integrate them into these promos.
You can sell products at a discount when your buyers visit the store by showing that the buyer has followed your business's Instagram account. You can also make a program with prizes on terms of follow, like, share, comment and tag on your business Instagram account to further add interaction on your Instagram account.
This method is powerful enough to make your Instagram crowded and the products you offer are sold.
5. Take advantage of IG TV and IG Story
Instagram has fun features like IG Story and IG TV. You can use these two features to sell or just give brand awareness to others.
You can make videos of hard selling ads and soft selling on IG Story or IG TV. You can also update the atmosphere of your shop or post photos of consumers who shop in your shop today.
Aside from being useful as content so that your Instagram is active, this can also add to the confidence of prospective customers to be more confident about buying the products you sell.
6. Advertise
Instagram also has a feature in the form of a paid ad called Instagram ads. How to use it you have to make sure you have changed your account settings to a business account and pressing the promote button that appears.
This Instagram ads will display your Instagram content to the Instagram homepage of other users by setting targets that you can specify starting from age, gender, place of residence to the pleasure of the consumers you are targeting to see your posts. sponsored "on it, right?
If the target you are setting is right with the item you are selling. It's not impossible, people who see your ad will be interested in visiting your account and buying the products you sell.
Instagram ads rates are also cheap, from Rp. 10 thousand you can already advertise using Instagram. The more money you allocate for advertising, the wider the range of ads that will be spread by Instagram.
7. Always reply to comments and incoming DM
All efforts to increase interaction have you done on Instagram, prospective customers also began arriving on your Instagram account. The mistake of most business owners is ignoring comments and DM Instagram that came in because they didn't have the chance to reply.
Even though they are very likely to buy your product because they want to take the time to comment and even send messages directly to your account. You should never ignore the comments and messages sent by your prospective customers.
Fast response and using pleasant language is more value so that your prospective customers do not run away to other online shops because the services provided are considered to be less than optimal.
8. Make sure your internet network is strong
To support it, of course, a strong internet network is needed so that the pace of online business is maintained