moltotechno - Social media is a powerful promotional tool for business people in computerized time. But the question is how to maximize social media to grow your business?
Illustration : Promotion via Facebook
There are several social media that you can use to promote your product, one of which is Facebook. Here are some ways to promote on Facebook that will be useful for the progress of your business:
1. Status update
Status updates are mandatory for promoting your product via Facebook. You can do this through a personal account, brand name or both. The most important thing here is to make sure your friends on your Facebook account are in accordance with the target market because they will see the status of your sales promotion.
Because you use a Facebook account to sell, avoid including friends who are not in accordance with the target market. Include friends who really fit the target market and are active on Facebook.
2. Aim for friends according to the target market
When you update the status of sales promotions, those who will see are your Facebook friends. Because of that, it is necessary to find friends who match your product market target. For example, if you want to sell a shirt, you can enter a fan group of football clubs to find friends.
3. Boost Edgerank
How to promote on other Facebook by increasing edgerank. The goal is that each of your sales posts appear in the news source or your Facebook friend's home.
In simple terms, edgerank is a Facebook system for removing updates to your posts that are not important to friends on Facebook. Aren't all your friends on Facebook seeing your post. The higher the edgerank, the more Facebook friends will see your posts and vice versa.
There are several ways to improve edgerank, including diligently posting on Facebook. The contents of the post do not always have to be a sales promotion but can also just say hello to copy interact. By regularly posting, your target market friends will continue to see your Facebook.
To attract the attention of your Facebook friends, include photos, videos or connect. The goal is that they click on photos, videos or interfaces that you post.
With routine posts including photos, videos and interfaces, your chances of getting share, comments, and likes will be even greater. This is an important point to get high edgerank. Therefore you must be active and answer comments, complaints or questions regarding your product.